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Some like it hot
Wireless networking is moving beyond the
office walls and into the many "hotspots" sprouting up in cafés. And
people are learning how to access the Internet wirelessly to surf
and work over a cappuccino. Billy
Teo and Alfred
Siew look at how wireless networking technologies are being
deployed in Singapore.
January 30, 2002
The next time you are in a café in the city, look around you.
You will see customers with notebook computers checking e-mail,
surfing the Web or even playing online games with no dial-up modem
or Ethernet cables. It's all wireless!
That's because that café has a "hotspot" - this means there is a
wireless local area network (LAN) set up to give customers broadband
access to the Internet.
Mr Derrick Yeo, chief executive officer of wireless Internet
access provider Bluengine, defined a hotspot as "an area where
mobile wireless LAN users can access the Internet within the range
or zone."
Other places where users are enjoying unfettered wireless network
access are in most of the tertiary institutions and the Changi
Airport.
Wireless gear
To access a wireless network, a mobile computing device, like a
notebook or a personal digital assistant (PDA), a wireless LAN card
that fits the notebook or PDA, and a wireless roaming access
subscription with a service provider such as Bluengine is needed.
The back-end of such a wireless hotspot in public areas may
include a high-speed leased line, a modem, a router, a gateway
server and a wireless LAN access point.
Depending on the location, the hotspots can even use asymmetrical
digital subscriber line (ADSL) or symmetrical digital subscriber
line (SDSL) modem connections from broadband service providers as
the external "pipe" for their wireless LAN users.
The wireless networking infrastructure in the hotspots, be it
commercial or educational, all comply with the de facto IEEE 802.11b
standard, using the 2.4 GHz radio frequency to transmit and receive
data wirelessly.
Spot a hotspot
 Mr
Roger Ng gets the best of both worlds at MPH's Book Café where
he can surf wirelessly and at the same time have his
cuppa. |
Bluengine's Mr Yeo said his company was setting up the hotspots
at a rate of one to two outlets a month.
One strategy of wireless networking service providers, such as
Tridor, is to target public areas where "mobile warriors" congregate
and would therefore need Internet connection publicly.
MPH's Book Café on Martin Road is just one of several café
hotspots which has attracted notebook-toting customers who enjoy
surfing wirelessly with a hot cuppa in hand.
Mr Roger Ng, a business manager, likes the fast Internet access
at the Book Café at Martin Road so much, he often brings his
notebook from the office, which is a stone's throw away, to the café
to do his work.
"At other times, we even hold meetings at the Book Café," he
said.
Cost-effectiveness
Ms Tan Lu Hong, manager of the Book Café, said that going
wireless has resulted in lower long-term infrastructure costs.
"We can change the café décor or undergo major renovation,
without incurring extra costs to redo the network points or
cabling," said Ms Tan.
According to Ms Chong Yoke Sim, country marketing director of
Cisco Systems here, it is now very cost-effective to set up a
wireless hotspot.
Cisco supplies wireless networking equipment and offers a
worldwide Cisco Mobile Office service which provides wireless
connectivity at hotspots in many countries.
Installing a wireless LAN may cost just a third of what it takes
to put in cables and wires. Furthermore, prices of wireless
equipment have dipped some 30 per cent in the past year.
A single café can be wirelessly-enabled for less than $4,000 in
infrastructure cost.
Returns from that investment, though, may not be immediate. Mr
Wilson Ho, a director of the Barang Barang Bistro, said he was
offering the wireless LAN access as a value-added service without
additional charge, and there had been minimal growth in business for
the time being.
"I see it as a worthwhile investment as I have a loyal pool of
regular customers who use the wireless Internet access," he said.
Setting up hotspots, however, is a profitable business for
Bluengine.
Mr Yeo said his company has several revenue streams from
providing wireless Internet access. These include subscriptions from
end-users and monthly maintenance charges from hotspot operators who
require technical support.
Some spots
Barang Barang Bistro at Great World City
Changi Airport Departure and Transit area (Terminals One and
Two)
Coffee Club Xpress at Paragon
Coffee Club Xpress at PWC Building
Fuzion Smoothie Café at The Heeren
Lau Pa Sat
MPH Book Café
Olio Dome in Suntec City And soon...
Suntec City
Spot on! More is on the cards for
wireless hotspots in Singapore, beginning with higher bandwidth for
wireless LAN users.
Mr Aw Peng Soon, sales director of network technology
solutions firm Antlabs, sees the advent of IEEE802.11a networks as
early as next year, promising more bandwidth-intensive activities
such as video streaming for wireless LAN users. Shopping malls may
be targeted for the next wave of hotspots, with Suntec City
launching a wireless surfing service in a few months.
In addition, Cisco Systems’ Ms Chong Yoke Sim predicts wireless
hotpots will move beyond the financial district here, with community
clubs, hawker centres and food courts providing wireless Internet
access.
She said: "This will be the year in which wireless LAN hotspots
become popular."
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